Expressing our
TICE Brand
At TICE-Popeyes, we are dedicated to making a positive impact through every interaction with our customers, employees, and partners.
We aim to create memorable experiences that embody our brand's unique, ambitious spirit characterized by teamwork, integrity, and a relentless dedication to excellence. To achieve this, we have established the following guidelines that guarantee each moment is carefully crafted to align with our brand.
Logo and Wordmark
Our logo and wordmark are the visual representations of our brand identity. The combination of the icon and the wordmark "TICE" is our preferred usage for presentations, co-branding, and media articles. The wordmark can be used on its own or with the brand icon as the lockup indicates.
Color Palette
Our color palette is vibrant and reflects our brand's energy and optimism. It's what makes us stand out. The specific colors we use are integral to our brand identity and should be used consistently across all platforms and materials.
Typography
Our deliberate use of typography communicates clearly with a consistent voice. We primarily use the DM Sans family of typefaces. DM Sans is a friendly and optimistic sans-serif typeface. Its simple geometry, combined with subtle nuances, conveys humanity and lends to increased legibility. You can download DM Sans for free from Google Fonts.
For emails and daily communications, we use Arial. It's a versatile font that maintains legibility at various sizes. In cases where DM Sans is not available, Arial may be substituted for headlines as well.
For long-form reports and legal documents, we use Georgia. It's a serif typeface that is highly readable, making it ideal for more substantial text blocks.
Email Signatures
We maintain a consistent and professional appearance in all of our communications through the use of the following email signatures.
Do’s and Dont’s
✔️ Do keep it simple, including only essential information in three to eight lines.
✔️ Do use Arial, sized 12–14 points. Other fonts may not display correctly.
✔️ Do use a single color, such as black or dark gray.
✔️ Do include simple URLs (without “http://www”).
✔️ Do include social media links in plain text without icons.
❌ Don’t include logos or graphics; they increase file size and appear as attachments.
❌ Don’t include vCARDS; they increase file size and appear as attachments.
❌ Don’t include other tag lines or quotes; they may be perceived as Company-wide statements.
❌ Don’t include a street address unless you frequently host visitors.
Minimal Signature
John Smith
Store Manager
TICE Popeyes
205-888-0863
Instagram | TikTok | Join Our Team
Signature with multiple phone numbers and links
John Smith
Store Manager
TICE Popeyes
205-888-2000 (office)
205-888-0863 (mobile)
Instagram | TikTok | Join Our Team
Signature with address
John Smith
Store Manager
TICE Popeyes
985 Spicy Lane., Suite 221
Birmingham, AL 35209
205-888-0863
Instagram | TikTok | Join Our Team
Remember, consistency is key. All TICE team members should use the same format for their email signatures to maintain a consistent brand image.
John Smith
Store Manager
TICE Popeyes
205-888-0863